As we near the end of 2018, it is safe to say that the year has been explosive regarding some of the most trending designs. If you are a designer who is looking for inspiration for the next year, then what better place to look for some motivation, than the trends of 2018. In this article, I have compiled the best website design trends that will inspire and encourage you to create innovative web designs.
1. The Minimalist Approach:
The minimalist approach has taken 2018 by storm; many companies prefer the clean and uncluttered layout; especially white spaces that will allow a clean, versatile, multipurpose plan. The design also gives a sense comfort achieved through slow, yet detailed, animations. Along with the animations, designers also involve short, focused, bold content on-screen, this approach allows the visitor to receive your message at first sight.
This trend follows the “First impression is the best impression” motto. These designs have a love for negative spaces. By aligning them in a clean and minimalistic fashion, the users feel a sense of peace when visiting the website.
2. Futuristic Design:
Looking for a punch in your plans that will elevate your site to another level? Then look no further because this trend will do just that. If you scroll through the best web designs, then you will come across portfolios and works that showcase technology or data visualization. The data points have grown 20-times more since the last two years.
3. Custom illustrations and Videos:
If you plan on having a website that is mostly text and not focused on visuals, then you better rethink that strategy. Readers love good visuals because an image can convey a message that is worth a thousand words; this concept will also save space and stimulate user interest. You can also improve site traffic because visuals processed 60,000 times faster than text. The human memory works in a way that it can retain 10% of information through hearing, 20% through reading and 80% of what they see and do. According to a study, the dwell time on a website increases on pages that have at least one image or video on them.
For online store websites, the customers are more likely to purchase a product that has a demo included with it.
4. Shadows for Depth:
Shadows tend to create depth as an illusion; this makes the concept a favorite among designers; you can use this trend to convert your flat design into semi-flat. Shadows and colors can be used to make Call to Actions seem raised and prominent, this shows that it is ready to be clicked. Shadows, with variations, are also used to create a visual hierarchy between the elements. However, keep in mind not to go overboard with shadows and use them only when necessary.
5. Responsive web and logos:
Another popular trend of 2018 that is an inspiration for future ideas are responsive web designs. The year 2018 saw a surge in mobile phone sites and applications, and website design is now focused on mobile phones as well. This year has witnessed the necessity of website logos and brands to the target audience; these responsive designs also have a way of retaining their presence, regardless of the device.